If customer satisfaction isn’t at the top of your priority list, it should be. Not only can it literally make or break your company, it also directly influences your reputation, customer retention, and consequently your bottom line.
Recent research by Gartner shows that many companies are failing when it comes to unified, consistent customer engagement.
“Through 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context.” (Digital Commerce for Marketing Leaders, 2021)
Earlier research (Gartner’s Essential Guide to Marketing Personalisation, 2019) showed that brands were at risk of losing a massive 38% of customers because of poor personalisation efforts in their communications.
Shocking projections, given the highly effective and easily deployable customer experience software that is available to businesses today.
Achieving a base of satisfied customers is not rocket science. It all starts with how you communicate with them, and if you can deliver polished and consistent communication, you’re well on your way to a happy, stable customer base.
Get in touch, request a demo of our customer communication-enhancing software and we will show you how easy, painless and satisfying the road to customer satisfaction can be.
